The 50 Cent Economy. The Untold Stories of The American Dream
by Damola Idowu
- Course level: Intermediate
- Categories Business
About CourseThis is a 16 week course on the approach 50 cent took to generate over $14 billion in realized value. Students also get hands on experience with their own projects. This class uses experiential and project based learning. The videos for this course are from a lecture at The Swartz Center for Entrepreneurship at Carnegie Mellon University.
How 50 Cent’s Unconventional Marketing Techniques and product creation skills generated over $14 Billion in realized value.
At Owners Illustrated Magazine, we have spent the past 18 years covering the economic impact of Hip-Hop culture.
50 Cent graced our Premier Issue in 2003, and since then, he has become a value-creating machine. From 2002 till 2020, 50 Cent has created over $14 Billion in realized value. How he has done this is an untold story of the American Dream. His tale spans surviving an assassination attempt to being integral to multibillion-dollar acquisitions by several publicly traded companies like Lionsgate, Adidas, and Coca-Cola. The diversity of these industries speaks to his economic and cultural impact, product creation skills, and marketing prowess.
THE 50 CENT’S ECONOMY
50 Cent created over $14 billion in realized value through several creative means.
As Billboard stated recently in regards to a Nielsen report, “R&B/HIP-HOP IS KING: R&B/hip-hop music continued to dominate all other genres in terms of consumption, as it did in 2018. In 2019, the genre represented 27.4% of album equivalent audio consumption – the largest of any genre.”
Most would acknowledge the cultural phenomenon of hip-hop but how about its economic contributions?
This class features videos from a course lecture given at the Swartz Center for Entrepreneurship Carnegie Mellon University. Instructor and course creator Damola Idowu presents the lecture.
What Will I Learn?
- Business Development
- Growth Strategies
- Consumer product development and creation
- Hip-Hop Economics
- Product Distribution
- Social Media Marketing
Topics for this course
Week 1- Introduction to the world of Hip Hop and Business.?
Class Project Assignment
50 Cent Enterprises Assignment
50 Cent’s economic impact
Week 2-TV AND FILM?
TV and Film Industry00
TV and Film Industry Assignment
How has 50 Cent impacted the TV and Film industry
Week 3 FOOTWEAR?
50 Cent’s Redefinition of the Footwear Industry
Week 4 BEVERAGE INDUSTRY?
Vitamin Water and the Beverage Industry00
Beverage Industry Assignment
50 Cent changed celebrity deals with Vitamin Water
Week 5 ENERGY SHOTS?
SK Energy Feeding the World00
Energy Shots Assignment
SK Energy and Social Impact Entrepreneurship
Week 6 SPIRITS INDUSTRY?
From In the Club to Making His own Bub (Champagne)00
Spirits Industry Assignment
Selling Alcohol in the Club and Beyond.
Week 7 VIDEO GAMES?
Video Game Assignment
Best Selling Video game impacts sales in other industries
Week 8 FASHION?
How 50 Cent Generated over $200 Million in Fashion Sales with G-Unit.00
From Southside Jamaica Queens to over 15% of the largest urban clothing company
Week 9 JEWELRY.?
G-UNIT WILL TEACH YOU HOW TO STUNT00
From spinning jewelry to blinged out watches
Week 10 SOCIAL MEDIA.?
Social Media Assignment
Hip-Hop culture makes $billions for social media platforms.
Week 11 BOOKS AND PUBLISHING?
G-UNIT BOOKS SETS UP MOVIE BUSINESS00
Books and Publishing Assignment
Books generate source material for entertainment.
Week 12 AUTOMOBILE INDUSTRY?
GET IN MY CAR 50 CENT AND General Motors00
Automobile Industry Assignment
50 Cent and car customization with General Motors.
Week 13 TECHNOLOGY AND CONSUMER ELECTRONICS?
50 CENT THE HARDWARE TECHNOLOGIST00
Technology and Consumer Electronics Assignment
Consumer Electronics and the difficulties of Hardware
Week 14 MUSIC?
OVER A HALF A BILLION DOLLARS IN MUSIC FROM MIXTAPES00
From Mixtapes to over $500 million in economic impact
Week 15 Class Project Presentations?
Week 16. Final Exam?
About the instructors
- class projects,
- videos, and
- Virtual Desktop
- Open Office Draw
- Hustlenomics® Presents 50 Cent Success- The Untold Stories of The American Dream
- Creative Students
- Business professionals
- Content Creators
- Product Developers